Life on the edge
Life On The Edge is a public art project aimed at inspiring young people to channel their energy into sport and movement, delivering a positive visual narrative as an antidote to the epidemic of violence and knife crime.
Every day we hear of new occurrences of death or injury from knife crime, public disorder and issues around our disenfranchised youth.
What if we could help our younger generations find direction, integration, support and more positive outlets for their energy by better engaging them into sports and arts that are readily available in their local communities?
Every young person deserves to know what’s possible in their own community. Every day, thousands of opportunities exist across our boroughs, from dance and boxing to skateboarding, music production and football, yet many young people never discover them.
Life On The Edge becomes a youth engagement platform that transforms public spaces into gateways to opportunity.
Through striking photography, public art installations and QR-enabled experiences, young people are connected with activities happening just minutes from where they live.
We connect young people with opportunities already happening around them through bold public art and digital signposting.
Street-style photography of local activities featuring local people in recognisable neighbourhoods, helps young people see themselves reflected in the campaign.
The message becomes: ‘PEOPLE LIKE ME CAN DO THIS HERE.’
Artwork will feature QR-enabled experiences that act as a gateway to a wider, custom built platform, providing access to local organisations, beginner sessions, booking information, maps, social media channels etc of nearby opportunities.
Activities would include football, parkour, skateboarding, boxing, tennis, kayaking, dance, music production etc…
The aspirational images and celebrity endorsement will have a three-fold impact:
- Inspiring interest and encouraging youth to take up sport and artistic activities, building self-discipline and identity
- Signposting to progammes on offer in local youth hubs and activity centres
- Changing the media narrative away from driving fear towards reporting positive change.
